PPC (pay per click advertising) is necessary for online business success and a significant segment for a complete and successful digital marketing campaign. Various small business owners underestimate the advantages of PPC and as a result, they are missing out on a big chance to improve their online businesses fast in a controlled and profitable manner. Pay per click advertising, whether this is in Google Adwords, Facebook Ads or even Twitter promoted tweets, is a great way to give your potential customers quickly and promote your products or services. PPC is part of Search Engine Marketing (SEM).
Together with SEO, they are the principal ways to target people using search engines to get answers to their questions, general information or products to buy. As the term implies, as an advertiser you only pay if someone clicks on your ad. Over the years this idea has evolved and PPC campaigns may use other pricing models such as CPM or CPA. The overall impression of PPC that allows you to reach targeted audience quick by specifying who will see your ads (either by entering specific keywords or demographic characteristics) and you only pay when someone does an action on your advertisement.