Search Engine Optimisation (SEO) is the process of influencing the visibility of a web page or a website in unpaid a search engine's results. The Search Engine Optimisation is used to improve traffic to website by obtaining high rank placements in the search engines like Yahoo, Google, and Bing etc. The Search Engine Optimisation has techniques to improve website, they are on page Search Engine Optimisation and Off Page Search Engine Optimisation

The ON Page SEO determines the rank of the business website in search engines. The On Page Techniques are Meta Tags, Page titles, Meta Descriptions, URL structure Keyword density, image SEO, Internal linking, external linking, Heading Tags, Word count per Post. The Off page Search Engine Optimisation will make the website popular in the Internet, Only off page Search Engine Optimisation techniques will help to improve the website position in SERP. The off page Search Engine Optimisation techniques are Creating Shareable Content, In Influencer Outreach, Contribute as Guest Author, Social Media Engagement, Social Bookmarking Sites, Blog Directory submission, Forum Submission, Article Submission, Question and Answer, Video Submission etc. In the creating sharable content the best content is always Leader of the Search Engine Optimisation. It is the smart way to know more natural to Blogs or Websites. After research make your content always fresh and updated. The Influence can help you in generating back links; Check the domains always you are receiving backlines from are high in authenticity. In the Contribute as Guest Author, the Various Authors open the guest posts of number of good and quality blogs. Don’t post the same multiple times on the same guest blogs sites. Major off page Search Engine Optimisation is social media engagement. If you want to make a website, business or blog popular, engage with people on the social media. The Social media will helps you to develop business and helps you to get more back links.

It is general custom for Internet search users to not click through pages and pages of search results, so where a site ranks in a search Play Slide show results page is necessary for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the opportunity that the site will be visited by a user. SEO helps to secure that a site is accessible to a search engine and increases the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers serve to help them reach a better ranking in search engine results.

Users trust search engines and having a presence in the first positions for the keywords the user is searching, improves the web site’s trust. Search engine optimisation is good for the social development of your web site. Users who find your web site by searching Google or Yahoo are more likely to support it on Facebook, Twitter, Google+ and other social media channels. It is necessary for the stable running of a big web site. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common Checklist to use before advertising content on the site. SEO can place you ahead of the competition if two websites are selling the same thing, the search engine optimized a web site is more possible to have more customers and make more sales.