Digital content is any content that exists in the form of digital data also called digital media, digital content is kept on digital or analogue storage in particular formats. Forms of digital content include info that is digitally broadcast, streamed, or contained in pc files. Viewed narrowly, digital content adds popular media types, while a broader approach considers all type of digital info as digital content
Digital content has increased as a lot of households have accessed the web. Increased access has created it easier for people to receive their news and watch TV online, challenging the following of traditional platforms. Increased access to the web has additionally junction rectifier to the mass publication of digital content through people within the form of eBooks, blog posts, and even Facebook posts. Some of the companies are using dynamic videos on their product sales pages and in similar advertising locations to sell more products. Landing pages with videos have significantly top conversion rates than those without and then these videos can be customized to a specific individual, the returns are even higher. As well, the ability to add a clickable call to action (CTA’s) inside the video gives viewers the power of choice. When customers feel they are in control, they experience excellent levels of interactivity and decision-making related to their buying.
Video marketing can be used for everything from developing customer rapport, to promoting your brand, services. Additionally, video marketing can serve as a medium to present how to’s, promote customer testimonials, live stream events and deliver viral content. Video helps you connect with your viewers. Today, so much of a company’s marketing efforts are created to help develop trust. The video is the bridge that links what you say to who you really are and allowing customers to peer behind the curtain and get to know our brand.
A video is an SEO gold mine and it helping build back links to your site, boosting likes, shares and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YouTube and tag with keywords/key phrases.